Travel Channel

Target

A store that hits the mark

236 Bourke Street
Melbourne, VIC 3000

Nearest Train: Flinders Street train station; Swanston Street trams; Bourke Street trams

Phone: +61 3 9653 4000

An inspired advertising campaign using Target's red and white logo has kept the chain at the forefront of consumers' minds. However, Target is not a recent phenomenon. Its doors were first opened way back in 1925 in Geelong with the motto--half the profit, twice the turnover. Target remains one of Australia's leading discount department chains, with multiple stores and a broad range of product. In particular, Target is popular for practical clothing sizes, ranging from eight to 24.

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