Tokyo
Chanel
Illuminating Shopping
3-5-3 Ginza
Tokyo, 104-0061
Phone: +81 03 5159 5555
Website | EmailOf the many branches of Chanel in Tokyo, the one in the Ginza district is the newest addition. Opening its doors in December 2004, the ten story building houses its flagship store, as well as the Nexus Hall performance venue, the Chanel offices, and Beige Tokyo, the gourmet restaurant on the tenth floor. The boutique, housed on the first three floors, offers all the standards: fashionable shoes, handbags, perfumes, and clothing. What's different about this Chanel building is the amazing design of its facade. The exterior features 700,000 embedded LED lights that can illuminate the sky by shifting into 60 colors or simulating tweed, the fabric that Chanel made popular. It can also be used as a type of giant video screen to display images of events, such as fashion shows. Workers inside the offices have an unobstructed view since the LED technology appears transparent during the day.
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