Tokyo
Burberry Blue Label
Younger Generation Burberry Line
6-18-12 Jingumae
Shibuya-ku
Tokyo, 150-0001
Nearest Train: Meijijingumae Station
Phone: +81 3 3406 8681
WebsiteNot that it was needed in Japan, but Burberry has recently launched a new line of younger generation clothing. In an attempt to dislodge the general fuddy-duddiness associated with Burberry trench coats and the famous Burberry checkered pattern, a new designer has created a spin off. The clothes are more fitted, sassier and in cuter, brighter colors. The quality material is still there, but younger details such as frills, beads and embroidery are now added. This store also oddly houses a vintage and denim remake section. From Old label to New label to Old remade denim!
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